Emirates Holding Group Dubai, in strategic alliance with MOVe (Moda Orama Ventures Pvt. Ltd.), the fashion and lifestyle arm of Rose Merc Ltd. India, is proud to present the inaugural edition of Eternal Runway—a high-end fashion event under the esteemed Emirates Luxury Show series. The much-anticipated showcase is set to unfold on 4th July 2025 at the Marriott Al Jaddaf, Dubai.
As the flagship property of Emirates Holding Group’s Events Division, the Emirates Luxury Show serves as a premium platform for fashion and lifestyle innovation in the UAE. Eternal Runway now emerges as its hallmark event, reinforcing Dubai’s status as a trendsetting epicenter in the global style arena.
A Cultural Bridge Through Couture
Eternal Runway is poised to strengthen the creative corridor between Indian and Middle Eastern fashion worlds. Conceptualized by MOVe, the event will highlight an eclectic mix of global fashion icons and dynamic Indian designers—providing a high-visibility runway before international buyers, influencers, media, and elite industry leaders.
Creative Powerhouses and Global Names
The show gathers remarkable industry professionals:
Emirates Holding Group anchors the production as both host and lead curator under the Emirates Luxury Show identity.
Acclaimed fashion director Shakir Shaikh brings his signature flair to the show’s creative direction.
Among those confirmed, celebrity designer Ken Ferns will present an exclusive collection tailored for the Gulf audience. Fashion stalwart Shavan Kumar will also feature his latest designs, while Sam, the visionary behind Mirror of Magazine, is set to premiere a reimagined denim line specially crafted for Dubai.
Notable personalities set to grace the ramp as showstoppers include: Terence Lewis, Shibani Kashyap, Eijaz Khan, Shweta Sharda, Nehal Chudasama, Nyra Banerjee, Meghana Naidu, Ritu Shivpuri, and Shawar Ali. Additional collaborations with global influencers and creative leaders are ongoing, ensuring a vibrant and cutting-edge event.
From Dubai to the World: A Traveling Showcase
Post its Dubai debut, Eternal Runway will expand globally with confirmed stops:
Middle East Tour: Oman (Oct 2025), Saudi Arabia (Feb 2026), Bahrain (May 2026), Qatar (Nov 2026), Kuwait (Mar 2027), Jordan (Jul 2027)
Europe Tour: Cannes (Feb 2026), Milan (Feb 2027)
Empowering Fashion’s Future
In parallel, Emirates Holding and MOVe are preparing to launch a professional Model Training & Grooming Academy in Dubai, with the aim of nurturing next-gen talent and setting high standards within the regional fashion scene.
Leadership Voices
Hanif Shaikh, Founder & Chairman, Emirates Holding Group, remarked:
“The Emirates Luxury Show represents more than an event—it’s an evolving narrative of luxury, culture, and vision in the Middle East. Eternal Runway amplifies this mission by spotlighting global excellence alongside India’s emerging creatives.”
Sudhir Padiyar, Founder of MOVe (Moda Orama Ventures Pvt. Ltd.), added:
“Launching this initiative in Dubai marks a breakthrough for Indian fashion. With the support of Rose Merc Ltd. and Emirates Holding Group, we are crafting a powerful global presence. The response to our first edition has been tremendously motivating.”
Vaishali Parkar Kumar, Executive Director, Rose Merc Ltd., commented:
“This venture stands as a significant chapter in our fashion journey across the GCC. Through this collaboration, we’re not just producing shows—we’re creating legacies defined by elegance, innovation, and cultural relevance.”
About Emirates Holding Group
Based in the UAE, Emirates Holding Group is a key player under the Rose Merc Ltd Group, curating transformative platforms in fashion, luxury lifestyle, and real estate. The Emirates Luxury Show is their signature initiative bridging global creative excellence with regional flair.
About MOVe (Moda Orama Ventures Pvt. Ltd.)
A fashion and lifestyle subsidiary of Rose Merc Ltd., MOVe is dedicated to curating international fashion narratives, supporting design innovators, and executing IP-driven global ventures.
Also Unveiling:
Emirates Real Estate Awards 2025 – Honoring Innovation from India to the UAE
Coinciding on the evening of 4th July 2025 at Marriott Al Jaddaf, the Emirates Real Estate Awards will celebrate pioneering achievements across the real estate sector. Co-hosted by Emirates Holding and Rose Merc Ltd., and supported by Global Shadow, Property Coverage, and Khaleej Times, this event will spotlight visionary developers, agents, and influencers redefining urban landscapes in both India and Dubai.
Title Sponsor: J Prime Buildcon (Mumbai)
Powered by: Emperia by Dhiraj Manjeri (Mumbai)
The evening will be elevated with a glamorous celebrity fashion segment, merging design brilliance with property prestige.
Key Award Categories:
- Developer of the Year
- Best Residential/Commercial Project
- Sustainability in Development
- Real Estate Visionary of the Year
- Women Leadership in Property
…and more.
Join the Celebration. Nominate | Sponsor | Be Recognized
Official Launch & Auditions Held at The Agenda, Media City – 25th May 2025
The press launch and model audition for Eternal Runway and the Real Estate Awards took place successfully at The Agenda, Media City. Spearheaded by Sherif Thomas and the energetic Fashion Factor team, with key contributions from Elena Postachi, the event drew significant attention from the media, influencers, and aspiring models.
H.H. Sheikha Aisha bint Saud Al Qasimi honored the occasion with her presence and praised the vision behind these landmark initiatives. She will be among the distinguished guests at the dual events on 4th July 2025 at Marriott Al Jaddaf, Dubai.